Eunice Cheung Sersoub
Born and raised in Hong Kong, Eunice is a local with an international flair, just as her native city. She completed her Architectural professional training in the West Coast of the United States before she continued on to pursuing her Master degree in Architecture in London, U.K.
Upon her return, she started her career in a small architecture & interior design firm gaining wide range of experiences in interior design, project management, budgeting, site supervision, material and furnishing selection… Project scope spans from residential renovation, to office fitting-out, to hospitality design, to luxury hotel/serviced apartment to building lobby and facade design. Because of the small set-up of the company, Over the 4 years there, Eunice gained her confidence in handling every aspect of the projects.
In 2004, an opportunity came about for Eunice to really test out her new gained confidence & skills, and as always, she embraced every challenge and founded A.I.D. Ltd. with partners from other fields of construction. With A.I.D. Ltd., she further honed her skills in expanding project types & scopes, gaining more and more trust and appreciation from clients of all different backgrounds, as well as the industry itself. Her works have been published on Perspective, and Hinge, as well as featured on NowTV.
Her resourcefulness and passion for design and the creative found her many opportunities to continue expanding her talents outside of architecture and interior design, and collaborating with many different talents on various artistic pursuits. Having collaborated in several residential renovation projects introducing unique texture/paint for the walls/ceilings with Elsa, they found their shared passion to create!
The vision in creating Effect by e&e is to exploit this unique partnership and truly push the limit of creativity in every aspects of the design from abstract and artistic to materiality and functionality. These budding ideas and concepts can be found in Eunice’s previous works, a small selection of which are included here to illustrate.